Statistical Analysis
Pioneer goes beyond the obvious findings that are
often evident in the data to uncover elusive information that can only
be discovered through extensive knowledge of the industry and the
conscientious application of advanced statistical technology.
Our researchers and project managers are experienced in many
procedures. Simple ANOVA models, and more complex discriminate analysis,
logistical regression, zero-based coefficients, conjoint (CBC
and ACA, with Hierarchical
Bayes), perceptual mapping, and proprietary analysis tools are used to
help you understand exactly what the data are telling you.
Our clients frequently ask us to review their data
and findings to ensure that they have gleaned every ounce of information
from the research. Pioneer’s
research tools are designed to understand the relationships between
response patterns and minimize chances of bias and contextual distortion
in the results.
