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Focus Groups
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Focus Groups
In the world of qualitative research, the ability
to effectively collect opinions from homogeneous and heterogeneous
samples through focus groups is a core skill.
Pioneer consultants and moderators design and conduct physical
and virtual, or Internet, groups for a host of companies.
Focus-group research has been effectively deployed
for both customer and employee studies.
Product design, advertising effectiveness, pricing, process
improvement, and diversity awareness are a few of the areas where focus-group
research yields superior results.
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