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Research
Experience
Focus
Customers
Employees
Markets
Methods
Research
Practices
Our
Staff
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Focus
Today’s markets are changing at an unprecedented
pace. With more ways to
access more information, buyers are more sophisticated and well informed
than ever before. Today,
buyers are creating demand-driven markets that provide new opportunities
for small- and medium-sized firms to compete directly with the largest
companies, and the competition is global.
Traditional marketing and sales programs no longer carry the day,
because customers have more options than ever, more products, more
services, more sources, more price points, etc.
It is a buyers' market, and world-class competitors must
understand these markets, their prospects and customers, what drives
decisions, and what role employees and employee practices play in
delivering quality products and services.
Pioneer helps clients gather, distill, and use the information
they need to succeed.
Pioneer specializes in the design and implementation of customer and user
satisfaction programs for a broad range of clients.
We understand the challenges of capturing reliable and valuable
opinions of current and prospective B2B and B2C customers. One
of the advantages of having Pioneer conduct your research project is our
Value Modeling technology, which we apply to every discrete aspect of
the customer relationships we measure.
The Value Model gives our clients a road map, or plan of action,
to follow in making improvements to customer satisfaction and to
capitalize on market opportunities.
The basic premise of the Value Model is that without measuring
the importance and overall impact of particular attributes in purchase
and brand loyalty decisions, performance measurements have limited
usefulness.
The difference between a traditional gap analysis and
the Pioneer Value Model is that the Value Model goes beyond subtracting
absolute values. The Value
Model offers Pioneer clients an interpretation of the numbers by
comparing importance and performance measures resulting from
psychographics and other quantitative measures, as well as with
industry-specific databases of metrics that Pioneer has amassed over
the years of doing similar research.
Understanding
your employees’ views of management processes is the key to all
successful quality-improvement programs.
They are the people who have to get the job done, who project
your company's image to your customers.
Pioneer
helps our clients retain experienced staff and attract the best
candidates. The policies and procedures, structure and style set by
senior managers govern the workplace.
And it is the culture of the workplace that ultimately determines
the quality of your products and services, and your ability to compete
effectively in your markets.
A Pioneer Employee Satisfaction Survey measures
the effectiveness of your management processes from the perspective of
the people most affected by them. Direct
numerical relationships between employee and customer satisfaction
cannot be quantified, but, our analysis will show you how improvements
in one impact the other. Our
Value Models benchmarking your processes against industry database
norms and "best of breed" will help you identify what changes
will have the greatest likelihood of improving employee satisfaction and
retention.
Employing
a broad range of qualitative and quantitative research techniques, many
of them unique to Pioneer, we help designers, engineers, and marketers
develop and introduce new or enhanced products and services.
Through concept generation, refinement, testing, and evaluation,
Pioneer applies a series of data collection and analysis techniques to
understand the best ways to position, price, and promote new products
and services, and forecast market potential and risks.
Pioneer
conducts advertising, brand awareness, market positioning, and pricing
studies for a variety of clients and types of industries.
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