Study Design
The first, most critical step in
reaching your research goals is study design.
This involves the identification of the right sample, selecting the right methodology, and questionnaire design.
Asking the right question to get the right information is never
assumed. After two decades
of question design, we still test every questionnaire to ensure valid,
reliable data collection. Every
questionnaire must be long enough to collect vital information but not a
question longer than necessary to avoid survey fatigue in respondents.
Questionnaire
design is a research skill in which Pioneer has developed specialized
expertise. The design of
conversational questions with the proper rating scales to collect valid
qualitative and quantitative information requires knowledge of response
patterns and human nature. Over
the years, Pioneer has developed the science and art of
questionnaire design to minimize bias and ensure confidence in the responses.
Our research team can assist you
in deciding which methodology will be most effective in achieving your
research goals. Methodologies
and sample sizes must be designed to encourage participation and provide
results at needed confidence levels with acceptable margins of error.
We can advise you and ensure that your research is concise,
accurate, and cost effective. Our
survey-design team guides you through each step of the process to ensure
the best possible results and your ultimate satisfaction.
